Kaya Yurieff is a Team Leader at the tech publication The Information, responsible for shaping creator economy coverage and growing the franchise. She joined The Information in April 2021 to launch the Creator Economy newsletter and cover the fast-growing sector. The award-winning newsletter now has more than 100,000 subscribers. She also makes regular media appearances, including on TV, podcasts and industry panels. Previously, Kaya covered technology and social media platforms at CNN.