Kimberly Doebereiner is Group Vice President Future of Advertising, Head of P&G Studios, and a 30+ year P&G veteran. Kimberly leads Future of Advertising for P&G, with a mission to create interesting experiences consumers look forward to. This includes innovating ad models, building new partnerships, and defining new business models. As Head of P&G Studios, Kimberly helps develop and produce powerful stories, creating culturally relevant connections for P&G brands. Some of her innovative content partners include Imagine, Hello Sunshine, and TIME. She helped create Emmy-nominated Cost of Winning on HBO and is Executive Producer on Oscar short-listed CODED, and FreeVee docu-series, The Tent Mender. Kimberly has been the creative expert for many billion-dollar brands. She is currently the creative guardian on Tide, instrumental in winning over 25 industry awards including a Grand Prix Cannes Lion, Titanium Cannes Lion, and a Black Pencil. Kimberly is on the American Advertising Federation and Miami University’s.