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Kory Marchisotto

Kory Marchisotto

Kory Marchisotto

Chief Marketing Officer

e.l.f. Beauty and Keys Soulcare

Speaking at

Tuesday 18 June, 13:15 - 13:45

Is the Brand Era Really Dead?

Biography

The personification of e.l.f.’s renegade spirit, Kory’s fearless approach to marketing has helped fuel the company’s 20 consecutive quarters of net sales growth, grow e.l.f. Cosmetics to become the #3 largest mass cosmetics brand nationally, and secure the brand’s spot as Gen-Z’s #1 favorite cosmetics brand. Since joining e.l.f. Beauty in 2019, Kory has not only led the resurgence of e.l.f. Cosmetics but also strategically expanded the company’s portfolio to include e.l.f. SKIN, Naturium, Well People and Keys Soulcare, created with Alicia Keys. Kory has been recognized as one of WWD’s 25 Most Inspiring Women, Business Insider’s 27 Most Innovative CMOs in the World, Forbes’s Entrepreneurial CMO 50, Adweek’s Brand Genius—and these are just a handful of the honours that recognize Kory as a powerful change agent and inspirational leader. Through her record- and beauty-boundary breaking results, Kory continues to show the world that anything is e.l.f.ing possible. A bold