Krista Webster is the CEO of Veritas Communications, one of Canada’s leading public relations firms, and also leads Meat & Produce, a social influencer production agency launched in Toronto, Montreal, and Los Angeles.

With over 25 years of global experience in PR, social media, and influencer marketing, Krista has worked with top-tier clients across North America, Europe, and Asia. Known as a change agent, she consistently pushes creative and strategic boundaries to drive innovation. In 2019, she founded Meat & Produce to fill a market gap in influencer co-creation and digital content.

Earlier in her career, Krista co-launched MSL Toronto and later served as North American head of consumer marketing in New York. She was part of the team that won a Gold PR Lion for P&G’s “Protecting Futures,” which promoted menstrual health and education.

A champion for women in leadership, Krista introduced a full parental leave top-up program in 2023 to retain senior female talent. She’s been recognized by PRWeek, PRNews, and Adweek, and serves on the Institute for Public Relations Board.