Kyungsin 'Pablo' Kim is the founder of Paulus, a boutique creative agency from Seoul, South Korea. Known for his storytelling and creative work for brands like Hyundai, Google, McCain and Dot, Pablo integrates compassion, creativity, and digital design in his approach. He has received numerous awards, including recognition from Cannes Lions, Clio Awards, One Show, and London International Awards. He has had the honor of serving as a jury member at prominent international creative festivals. He is currently leading Ark.Works, an initiative focused on protecting creativity in the era of artificial intelligence.