Lach Hall is a Co-Founder and CMO of Vacation®, the award-winning “leisure-enhancing” sunscreen brand redefining how the world thinks about suncare. Under his creative leadership, Vacation® has brought fun back to sunscreen, shaking up the category with disruptive branding and playful innovations such as its now-iconic Classic Whip Sunscreen Mousse.

Named the Most Innovative Company in Beauty by Fast Company and recognised by Nielsen as the fastest-growing sunscreen brand in the United States, Vacation® is a top seller at major retailers including Target, Ulta, CVS, Costco, Nordstrom, Erewhon and more.

Lach began his career in advertising, learning to use creativity as a force multiplier – building ideas that earn attention rather than buy it. He has spoken at Harvard Business School, WWD and other leading industry events and has been named a Breakout Brand Leader by AdAge and a Rebel Marketer by The Drum and has won more than 30 global marketing awards.