Laka Richardson is an Executive Strategy Director at Instrument, where she leads the brand transformation strategy team—mentoring emerging strategists and guiding some of the world’s most influential brands through moments of profound change. Laka brings a systems-minded, deeply human approach to the work, shaped by a career at the intersection of business, design, and strategy.

She’s built clarity and cohesion across complex initiatives for OpenAI, Microsoft, Epic Games, PATH, Sonos, Marriott, and more. Whether aligning teams or reframing challenges, her work is grounded in the belief that real progress starts with shared understanding—and that strategy is most powerful when it connects the dots between people, purpose, and possibility.