Laura Florence has spent more than 35 years trying to read people because the best ideas always start there. Born in Brazil and forged across Ogilvy, R/GA, and Havas Health, she now leads creative vision at Biolumina, an Omnicom health agency, in New York.

Her work spans beauty, baby care, automotive, CPG, tech. From Kotex to Coca-Cola, Nike to Novartis, Jeep to AstraZeneca, she moves across consumer, pharma, cultural strategy, and social media without losing what makes work real.

A four-time Jury President at The One Show, Clio Health, LIA, and ADC, and a winner at Cannes Lions and D&AD, she knows both sides of the jury table.

In 2025, she returned to the Cannes Lions stage and to See It Be It. Co-founder of MORE GRLS and mentor to 60+ women, she believes in women lifting women.

She doesn't just make great work. She builds the conditions for it.