Laura Florence is the Chief Creative Officer of Rise and Run, an IPG Health agency, and the first woman to immigrate to the United States already holding the title of Chief Creative Officer. With over 30 years of experience in the communication industry, Laura is an award-winning creative leader and a fierce advocate for women’s rights. She has mentored more than 60 women in the field, fostering gender equity and professional growth. Creator of acclaimed talks like 'Upgrade Your Profile', a practical guide for creatives to build standout careers, and the highly praised negotiation talk from Cannes Lions’ See It Be It programme in 2024, which became the programme’s top-rated session, Laura has also served as a Juror for the world’s most prestigious awards, including twice at the Cannes Lions Festival. Her journey blends strategy, storytelling and leadership, inspiring change and promoting a more inclusive, innovative industry.