Lauren Anderson is the Head of Brand and Content Innovation, Amazon MGM Studios, inclusive of unscripted originals, scripted hybrid content, 1P FAST, creative ad operations, and all brand partnerships, sponsorships, integrations, and custom content across Studios' Film and TV slate. Lauren has shepherded projects including Emmy-winning Judy Justice, Golden Globe and Emmy-nominated Jury Duty, international game show sensation The 1% Club, and fan-favorite Bosch: Legacy, the AVOD spinoff of Prime Video’s longest-running series. In 2023, Anderson was recognized in Variety’s Power of Women in Hollywood issue and on The Hollywood Reporter’s Women in Entertainment Power 100 list.

Lauren joined Amazon MGM Studios in 2019 as the head of strategic content, managing such series as the Savage X Fenty Show for Prime Video. In 2020, she became co-head of content and programming for IMDb TV (now Freevee). Early accomplishments for Freevee included developing Dick Wolf’s upcoming (and first) half hour streaming police procedural On Call as well as programming the critically-acclaimed family comedy, Primo, Emmy-winner Greg Garcia’s limited series Sprung, and YA coming-of-age drama series, High School, based on the New York Times best-selling memoir from Grammy-nominated platinum recording artists Tegan and Sara Quin.

Prior to joining Amazon, Lauren worked at NBC where she launched their joint venture content studio, helping to pioneer Snap Originals for the Discover platform.

Previously, Lauren was senior vice president of primetime programming at NBC Entertainment. It was this work that saw her named by Variety as one of “Hollywood's New Leaders.” During Lauren’s time at NBC, she worked at both the studio and network, developing and/or shepherding series including The Office, The Good Place, A.P. Bio, Parks and Recreation, The Carmichael Show, and the musical drama Smash. Her work at NBC also included oversight of several nontraditional offerings, including a multi-season live scripted series. Lauren began her television career at NBCUniversal as an entertainment associate.

Prior to joining NBC, Lauren served as an executive at the National Basketball Association in New York City. Lauren began working at the NBA as a summer intern while earning her Bachelor of Arts degree from Columbia University.