Lena leads the global content programme for WARC Strategy, the flagship subscription service for WARC. Lena leads the development of core WARC reports including the Future of Strategy, the Strategy Toolkit, What’s Working In reports and the Anatomy of Effectiveness. She also oversees WARC’s sustainability hub, which features new research, expert guidance and case studies, to help clients respond to the climate emergency. She joined WARC in 2012. Prior to this, she worked at the IPA, Bates and Grey London.