Lena leads the global content programme for WARC Strategy, the flagship subscription service for WARC. This programme consists of new research, expert guidance, and case studies, to help clients develop effective marketing strategies. Lena leads the development of core WARC reports including the Future of Strategy, the Strategy Toolkit and the Anatomy of Effectiveness. She joined WARC in 2012, prior to this she worked at the IPA, Bates and Grey London.