Lia Haberman is the author of the popular Substack newsletter ICYMI that helps 50,000 industry pros stay up to date on platform news, social trends and brand campaigns. She was ranked a Top Creator Economy Voice by Business Insider and speaks at conferences worldwide. She’s a marketing consultant for brands including Google, Adobe, Sprout Social and more and teaches Influencer Marketing and Social Media Marketing at UCLA Extension. When she’s not working, Lia is scrolling TikTok and Instagram looking for new places to eat.