Liana is a global executive and transformation leader with over 30 years of experience driving growth at the intersection of innovation, customer strategy, AI and people. As a leading voice in marketing excellence and strategic insights, Liana is dedicated to bridging the gap between complex data and genuine people’s needs that define the healthcare landscape, to create engaging experiences.

Her career is rooted in a ‘science-based, people-focused’ philosophy. From leading global portfolios to spearheading digital transformations, Liana’s work ensures that innovation serves a greater purpose: helping people live their healthiest, fullest lives.

At the heart of her approach is the belief that data only becomes powerful when it fuels empathy. Liana is a frequent speaker on the evolution of marketing and customer engagement, exploring how global brands can build deeper connections through a balance of technology and human-centric design.