Lina Polimeni has spent 22 years at Eli Lilly and Company doing one thing: making Health impossible to ignore.

As SVP and Chief Marketing Officer — Consumer, she leads corporate brand marketing, media, sponsorships, all product advertising and entertainment partnerships — including Lilly’s Olympic and Paralympic sponsorships and one of the most ambitious cultural marketing programs in the pharmaceutical industry.

Her belief is simple and radical at the same time: Health shouldn’t only be discussed in moments of sickness. It belongs in every cultural conversation — the stories people watch, the athletes they follow, the moments that shape how they think about their bodies, their families, and their lives.

That conviction has made her one of the most recognized voices in marketing — Ad Age Woman to Watch, MM+M Woman to Watch, Adweek Women Trailblazers, Fast Company Brand that Matters, Fierce Pharma’s Fiercest Women in Life Sciences and many more.