Lisa O’Keefe is Secretary General of the International Working Group on Women and Sport, the world’s largest network dedicated to gender equality in sport and physical activity, leading the Secretariat while hosted in the UK through September 2026.

A former Scottish international rugby player, Lisa brings over 15 years of senior leadership experience in the sport and physical activity sector. She previously served as Executive Director of Sport and Executive Director of Insight at Sport England, where she redesigned the approach to investing in national governing bodies and created the award-winning Insight Directorate that catalysed the globally recognised This Girl Can campaign.

As IWG Secretary General, Lisa manages relationships with global governmental and nongovernmental agencies including UN Women, UNESCO and the WHO, while promoting and monitoring the Brighton plus Helsinki 2014 Declaration with nearly 600 global signatories.