Lisa is a creative instigator who believes brands thrive at the intersection of culture and commerce. She has spent her career developing award-winning campaigns for major global brands, including Corona’s Plastic Fishing Tournament and Budweiser’s World Cup campaign, #BringHometheBud. Lisa and her team launched the award-winning Brandgeist® IQ, a proprietary, AI-powered methodology that measures the real-time cultural relevance of brands.

A noted industry leader, Lisa, is often quoted on brand and marketing trends and publishes a biweekly newsletter, The Roar, on brand marketing news, opinion and trends. She has also served on numerous award juries, including Cannes Lions, The Clios, Brand Film Festival, Sabre Awards, Silver Anvils, Snackable Content and PRWeek Awards, among others. She has twice been recognised by PRovoke Media as an Innovator 25, by PRWeek as a Hall of Femme and a Champion of PR and has won more than 100 awards on behalf of her clients.