Meet Logan Moffitt, Gen-Z’s latest pop culture foodie sensation and the ultimate "it-boy." Logan skyrocketed to fame this year with his viral cucumber salads, gaining overnight success and capturing attention from top-tier media outlets like NYT, WashPo, AdAge, Forbes, People, and Today.

Logan’s influence transcends borders, establishing him as a Gen-Z icon not only in the U.S. and Canada but also in South Korea, a country and culture he is deeply passionate about. His Korean-inspired recipes have also become fan favourites, showcasing his passion for Korean cuisine as well.

In addition to setting culinary trends, Logan has reshaped the way audiences engage with lifestyle content, blending humour, authenticity, and innovation. From driving market trends like mandolin slicer sales to inspiring millions in the kitchen, Logan is quickly becoming a household name, shaping the cultural landscape with his unique blend of creativity and charm.