Louisa Wee is Chief Marketing Officer at Strava, specializing in scaling direct-to-consumer subscription businesses. Previously CMO at Asurion and FabFitFun, and VP of Marketing at Netflix, she's held leadership roles at PlutoTV, eHarmony, and SpinMedia. She began her career in audit (Deloitte), consulting (McKinsey, PwC), and investment banking (Goldman Sachs). Louisa holds degrees in Psychology and Accounting from USC and an MBA from Stanford GSB. She lives in Studio City with her husband and two daughters.