Louisa Wee is Chief Marketing Officer at Strava, specialising in scaling direct-to-consumer subscription businesses. Previously CMO at Asurion and FabFitFun and VP of Marketing at Netflix, she’s held leadership roles at Pluto TV, eharmony, and SpinMedia. She began her career in audit (Deloitte), consulting (McKinsey, PwC), and investment banking (Goldman Sachs). Louisa holds degrees in Psychology and Accounting from USC and an MBA from the Stanford Graduate School of Business. She lives in Studio City, Los Angeles, USA, with her husband and two daughters.