Louise Watson is Vice President of Global Technology at Propeller Group, where she has spent the past decade helping some of the world's most innovative technology, marketing and media businesses build influence, drive growth and shape industry conversations.

Beyond her agency role, Louise is the co-founder of Empower, an industry initiative created to champion more inclusive conversations and create opportunities across the marketing and creative industries. What began as a grassroots idea has grown into Empower Cafe, an official Cannes Lions partner that brings together leaders from across advertising, media and technology to tackle the issues shaping the future of the industry.

A passionate advocate for collaboration and positive change, Louise regularly moderates conversations with senior leaders and is committed to creating platforms that inspire fresh thinking, amplify diverse voices, and deliver meaningful cultural impact.