As the Chief Marketing Officer of Solo Brands, a leading omnichannel lifestyle company with innovative brands such as Solo Stove, Luana spearheads the disruption in the lifestyle outdoor industry. With a career spanning Unilever, Grove Collaborative, Beautycounter, and now Solo Brands, she brings over two decades of marketing expertise, specialising in crafting brands consumers adore and leading diverse teams to achieve remarkable growth.

A global citizen, Luana's journey has taken her from her native Brazil to Latin America, Asia, and North America. Along the way, she's honed her passion for culture, innovation, and creativity, recognising their power to shape human behaviour and transform the world for the better.

Now based in LA with her family, Luana remains committed to driving innovation and positive impact in the outdoor industry and beyond. And as a proud Brazilian, she never misses a chance to hit the beach or dance like nobody's watching.