Luciana Haguiara, Founder and Chief Creative Officer of Nation, was named one of the most influential people in the communication industry by Women to Watch/Meio e Mensagem and as the Creative Professional of the Year by Propmark.

She has worked at agencies such as Ogilvy, AlmapBBDO, Suno, and Media.Monks, coordinating teams from Brazil, Latin America, and around the world. She served as Jury President at the Cannes Lions Festival in 2022 and has chaired, participated in, and spoken at other festivals and initiatives such as See It Be It, The One Show, D&AD, Clio, ADC, El Ojo, CCSP, Effies, and more.

Luciana has won hundreds of awards for brands like Volkswagen, Havaianas, HP, Getty Images, Heineken, Nubank, and many others, and her work is part of the MoMA’s collections.