Lucinda leads Uber’s International Marketing team, overseeing 60+ countries in APAC, EMEA and LATAM. Lucinda champions a culture of bold creativity, innovation and growth. Under her leadership, Uber has launched award-winning campaigns across multiple markets like ‘Get Almost Almost Anything’ and ‘When You’ve Done Enough’, driving strong growth for the business.

Before Uber, Lucinda led global consumer and product marketing at YouTube, helping grow its user base to 2 billion daily. She also spent seven years at Google, shaping its brand and marketing across Australia and New Zealand.

With 25+ years in tech, media and mobile, Lucinda has held leadership roles at Symbian, start-ups, and BHP. She holds first-class honours degrees in Electrical Engineering and Computer Science and an MBA from INSEAD. Based in Sydney, Australia, she lives with her husband and three children.