Lucy leads the LIONS Intelligence content team, delivering lessons and insights from award-winning creativity on The Work. Before LIONS, she spent five years at WARC generating advertising effectiveness case studies and presenting at events including Cannes Lions, Dubai Lynx and AdWeek Europe. She launched WARC Award programmes for both Effectiveness and Media, as well as running regional strategy awards and events in Asia and MENA. She also led WARC’s partnerships with industry trade associations such as the IPA, APG, ANA and the 4As. Before WARC, Lucy worked at Contagious following a four-year stint as a freelance journalist and author contributing to The Guardian, The Independent and Management Today, and co-writing a book about marketing effectiveness. This succeeded three years as Reports Editor at Campaign and two years as Associate Editor at M&M Global.