Lucy Guo is the Founder and CEO of Passes, a creator commerce and monetisation platform. Previously, she co-founded artificial intelligence start-up Scale AI and launched venture fund Backend Capital / HF0, which has invested in over 100 start-ups under Lucy’s leadership. In 2022, Lucy founded Passes to build a suite of tools for creators to capitalise on their fandom and monetise their brand. Lucy’s experience in building exceptional products and expertise in AI has turned Passes into a growing digital ecosystem for creators and brands.