Lulu is one of Taiwan’s most awarded creative leaders and was named Best Creative Person in Advertising in Taiwan in 2021. A passionate ad copywriter, author, college lecturer, and wordsmith, she has been in love with advertising for over a decade.

She has served as a judge for major awards in Taiwan and internationally, including MAD Stars, Spikes Asia, AdFest, London International Awards, Gerety Awards, New York Festivals, and more.

Lulu believes the true beauty of advertising lies in helping clients grow their market share while using creativity for social good. Every year, she selects a key social issue in Taiwan to address through her work. She’s collaborated on campaigns for World Vision to stop child abuse, the Women’s Foundation to prevent sex video leaks, and AIDS advocacy organizations to support human rights—all aligned with the UN’s Sustainable Development Goals.

Her creative work has earned recognition from Best Slogan Award, Times Awards, Spikes Asia, MAD Stars, Long Xi Awards, ONE Show Greater China, Effie Greater China, and others.