Lynsey Atkin is a Founder and Partner at Baby Teeth, a new creative company that partners with brands, talent and organisations to create entertainment that builds cultural and commercial value.

One of the UK’s most awarded creative leaders, Lynsey was Executive Creative Director of 4creative/Channel 4 for five years, leading the 2023 Channel 4 Idents and ‘Super.Human’ and ‘Considering What?’ for the Tokyo and Paris Paralympic Games, respectively. Starting in graphic design, she co-founded the counterculture print/publisher Ditto Press and curveballed into advertising with roles at BBH, Havas and leading creative in-house at Condé Nast Video. The work she’s led has been awarded at every major international show, including twice winning the Cannes Lions Film Grand Prix.