Madolyn Grove has been in leading roles in global culture, media, entertainment and tech for more than 15 years. She currently leads Creators and Entertainment at TikTok UK, supporting the next generation of digital talent to succeed on the platform and beyond. Recognised for launching and scaling creator-first platforms, formats and global brands, her expertise also extends to supporting and elevating the careers of some of the UK’s most promising digital talent. As an expert in community, personal branding and all things the creator economy, she is a sought-after speaker, a qualified executive coach and established mentor who has helped hundreds of people achieve rapid success in their careers.