Maggie Schmerin is an accomplished brand marketing executive who pairs a lifelong love for the craft with an innate sense of adventure to deliver campaigns that toss out the standard marketing textbook in favor of unexpected and relatable creative. As Chief Advertising Officer at the world’s largest airline, Maggie leads a team of bold marketers with a global charge to share the stories of an airline when Good Leads The Way. United’s renewed focus on brand and advertising netted the company recognition as one of Ad Age’s Top Ten Marketers of the Year and Fast Company’s Brands That Matter. Maggie’s achievements in marketing and advertising most recently saw her named as Adweek’s Marketing Vanguard for the most impactful CMOs, Campaign Live CMO 50, Forbes Entrepreneurial CMO 50, Adweek 50, and Ad Age Leading Women.