Manuel “Manolo” Arroyo is Executive Vice President and Global Chief Marketing Officer for The Coca-Cola Company. A widely recognized industry leader, Manolo set a bold new vision for marketing and innovation at The Coca-Cola Company after becoming CMO in January 2020. Manolo is responsible for global integrated marketing, which includes leading teams for the company’s five beverage categories; human insights; Integrated Marketing Experience (IMX); marketing operations and capabilities; and marketing performance. Manolo joined the company in 1995 in Madrid and went on to hold a variety of roles around the world. He served as president of the company’s Asia Pacific group before being named CMO. In addition to Coca-Cola, he has held roles with S.C. Johnson & Son, Banco Santander and Deoleo, where he was CEO.