Colombian, working in advertising since 2006.

My experience spans categories and markets at high-profile networks TBWA, DDB, and Ogilvy in Middle East-North Africa, Colombia, Panama and Puerto Rico. My work has received countless accolades including Cannes Lions, D&AD, One Show, Clio Awards, LIA, New York Festivals, Effie, Dubai Lynx and Ojo de Iberoamérica, among others.

Today, I focus my attention on Creative Commerce, creating and leading award-winning work that lives in the intersection of brand-building and immediate conversion for global clients like Mondelez, Coca-Cola and ABInbev amongst others. Because awareness alone doesn’t cut it anymore.

As the Global Chief Creative Officer for VML Commerce, I’ve helped accelerate the delivery of creative commerce at the intersection of physical, digital and social. Elevated the creative capability in our key markets (with North America as a hub), and worked to build and grow VML COMMERCE into the most awarded creative commerce company, globally.