Marcel Buainain is a seasoned marketing executive with over 20 years of experience across Europe and Brazil. His career spans marketing departments of major global brands, top advertising agencies, and consultancy roles focused on emerging media. Marcel brings a strategic mindset and a deep understanding of the evolving digital landscape. He has successfully led brand positioning, digital strategy, and influencer marketing initiatives across multiple industries. In recent years, as Head of Marketing and Expansion at BR Media Group, Marcel has been at the forefront of discussions around the creator economy in Brazil, helping brands connect authentically with digital creators and audiences.