Marcela “Mele” Melero is the Chief Growth Marketing Officer for Dove where she leads brand strategy, innovation and marketing.  With over 20 years dedicated to Dove, Mele has been a driving force behind the brand’s global marketing transformation and sustained business growth.

Her standout campaigns include Dove’s collaboration with TikTok favourite Crumbl Cookies, blending indulgence with self-care; the launch of Dove Whole Body Deodorants with the bold ‘Let Your Body Body’ campaign; and the award-winning ‘Get Unready’ campaign featuring Dove’s most iconic product, the beauty bar, which earned a Gold Lion for its visual storytelling at Cannes Lions 2025.

Originally from Argentina and a mother of three daughters, Mele is a champion for inclusive beauty, cultural relevance, and real representation across the industry.