Margaret Key leads the MSL agenda across the APAC and MEA regions, managing global clients and strategic initiatives in talent and capabilities. Her strategic counsel and understanding of Asian stakeholders have increased awareness for clients in sectors like government, food, health, automotive, and technology. Key is passionate about challenging communication projects that highlight Asia's dynamic markets and diverse channels.

Before MSL, Key was the CEO of Zeno Group in Asia, and nearly nine years as CEO and COO at Burson-Marsteller Asia-Pacific, overseeing 18 offices. She has also worked at Edelman as Director of Regional Health in Hong Kong, General Manager in Korea, and Managing Director in Japan.

Her career began at Hyundai Motor Company, handling international corporate communications. In 2013, she was the foreign media spokesperson for South Korea’s first female presidential candidate, Park Geun Hye. She has also taught as an adjunct professor at Korea's Chungang University.