Mariana Peneva is Content Director at the Institute for Growth, where she collaborates with CMOs and growth leaders to help them increase their personal, business and societal impact through multistakeholder growth strategies. A passionate advocate for the role of business in driving positive change, Mariana inspires leaders to embrace the opportunities and responsibilities that come with their positions.

With over 15 years of experience at the intersection of Brand, Marketing, and Sustainability, Mariana brings deep expertise from her roles at Philips, L’Oréal, and Vodafone. As a former consultant, she has guided global teams and brands in unlocking potential through Brand Strategy, Purpose, and Sustainability.

Mariana has a cum laude degree in Marketing Management from the Rotterdam School of Management.