Mascha Driessen is the Regional Vice President Continental Europe at Microsoft Advertising. With nearly 30 years of experience in Technology & Media, she is known for building high-performing teams and elevating diverse voices. Mascha's career spans TV broadcasting, TV production, and online platforms like Google, YouTube, and Microsoft. She has earned prestigious awards, including the Google Global OC Award and Microsoft's Circle of Excellence Platinum Award. Passionate about innovation, Mascha advocates for businesses to embrace Generative AI and ethical digital transformation. She holds degrees in Law and Communication Science from the University of Amsterdam and is active in diversity initiatives like Women in Tech and Coding for Kids.