Maxine Duggins serves as the DEI Coordinator at Cannes Lions, where she plays a pivotal role in shaping and implementing the organization's Equity, Representation, and Accessibility (ERA) strategy. Working closely with the Chief DEI Officer, Maxine coordinates projects, such as the ERA Pass Programme, that advance diversity and inclusivity within the global creative community. Her expertise encompasses managing comprehensive DEI initiatives, synthesizing data, and crafting impactful communications that foster a more inclusive industry.