As the Chief Creative Officer for one of the largest and most awarded global health communications agencies, Routhier leads a specialist creative team spanning three continents: APAC, Europe, and North America. She is also a member of the VML Health senior leadership team. 

Mel is a regular juror for health at Cannes and was president of the Health and Wellness Jury for Cannes Lions in 2023. A proven leader who tirelessly works to transform brands and make them famous, Mel’s work has received top honours at the major industry shows, including awards from Cannes, the London International Awards, Clios, Effies, Lürzer’s Archive, Communication Arts, ADDYs, REGGIEs, and the Chicago Advertising Federation.