Melanie is a creative entrepreneur, specialising in innovation, gender and diversity, and a respected advocate for diversity in the communication industry. Since founding Publicitarias in 2017, she has been at the forefront of promoting gender perspective and diversity across Ibero-American communication sectors, empowering companies and individuals to develop high-impact ideas and transformative strategies.

As the Founder and President of Publicitarias, the first NGO to connect and support women, LGBTQ+ people and other underrepresented communities across the LATAM advertising industry, Tobal leads a dedicated team of more than 300 volunteers committed to transforming the industry. She frequently gives talks at industry events and is a sought-after advisor to businesses seeking to integrate diversity and innovation into their communication strategies. Her leadership and vision have made a significant impact on the field, championing a more inclusive and forward-thinking industry.