Melissa Furze is the Senior Global Director of the Customer Science Organization for LinkedIn’s Marketing Solutions Business. She is a marketing leader who has enjoyed a dynamic career in senior roles in CRM, Direct Marketing, Analytics, Customer Insights, Business Intelligence, and Digital Marketing. Across her career she has worked with brands & large multinational corporations across ASEAN, European, Australasian and US markets.

LinkedIn’s Customer Science Org is made up of Customer Insights Analysts, Researchers, Technologists, Thought-

Leaders, Measurement & Advertising Effectiveness experts, Customer Solutions Engineers and Content Solutions Consultants.

Melissa and her team are passionate about combining the power of Data, Technology, and Behavioral Science to create breakthrough results for their customers. Her team exist to help organizations grow their business through marketing

excellence.