Melody Li is SVP, Business Development, at Dentsu Sports International. With over 18 years of sports business experience spanning both the buy-side and sell-side, she drives international growth for premium sports rights holders and brands alike. Melody was recognised as a Leaders Under 40 Class of 2022 honouree by the Leaders Sports Awards.

Melody’s marquee projects include facilitating OPPO’s UEFA Champions League partnership; spearheading OPPO’s global creative campaigns featuring Neymar Jr., Kaká, Michael Owen and Lamine Yamal; leading Hisense’s FIFA World Cup global creative activations in 2018 and 2022; bringing the Trophée des Champions – Ligue 1's annual curtain-raiser – to Asia; facilitating the friendly match between Paris Saint-Germain and Inter Milan; driving digital growth and fan engagement in Asia for Manchester United, Atlético de Madrid, and the Belgian and Spanish national teams; strengthening EA Sports’ football asset portfolio and the growth of EACC across Asia; and facilitating Asian brands’ partnerships with ATP events and the Boston Marathon.

Outside of work, Melody is a proud trainee docent with the Friends of the Museum Singapore.