Meridith Rojas is an award-winning digital entrepreneur, marketing leader, author and keynote speaker. Currently the Chief Marketing Officer for VidaCorp in the USA, she oversees the #1 Australian luxe-for-less beauty brand, MCoBeauty, the clean beauty brand Nude by Nature, and the skincare brand Esmi.

At MCoBeauty, Rojas has driven unprecedented growth, solidifying its position as a top 10 mass and social beauty brand in the US through innovative campaigns, influencer collaborations and retail partnerships. Under Rojas’s leadership, the brand launched into Target in February 2025 with a major campaign featuring Bethenny Frankel, Campbell and Jett Puckett, and JVKE.

Previously, Rojas served as a Chief Brand Officer at Captiv8 and Global Head of Entertainment and Creator Marketing at Logitech, where she developed groundbreaking talent partnerships and launched the Song Breaker Awards.

A frequent keynote speaker and an advocate for creators, she’s earnt honours like Variety's Power of Women Impact Report, DE&I awards and a 2023 Clios jury role.