Mimi Turner is a brand builder and strategist with a track record of delivering transformational outcomes. She is Head of EMEA and Lat Am of LinkedIn’s marketing strategy think-tank, The B2B Institute, in August and has led IP creation on marketing and advertising strategy including the Harvard Business Review featured research The Right Way To Build Your Brand. Previously she was Director of Strategy, Messaging and Research at the Liberal Democrats, the first Marketing Director of The LAD Bible Group, and Marketing Director of The Health Lottery. Mimi was special advisor to The Cairncross Review, the government inquiry into the future of high-quality journalism. She began her career as a science journalist with the Sunday Times.