Mimi Turner is a brand-builder and strategist with a track record of delivering transformational outcomes in media, marketing and politics. Having joined LinkedIn in 2021 as Head of EMEA and LATAM for its marketing strategy thinktank, The B2B Institute, she recently became Head of Marketplace Innovation for LinkedIn’s Marketing Solutions business.

She has led research and IP creation on marketing and advertising, including ‘The Right Way to Build Your Brand’, co-authored with Roger Martin of WARC and Jann Schwarz and featured in the Harvard Business Review, and ‘The Power of Hidden Buyers’, co-authored with Bain and LinkedIn.

Previously, she was Director of Strategy, Messaging and Research for the UK political party the Liberal Democrats, the first Marketing Director of The LAD Bible Group, and Marketing Director of The Health Lottery.