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Minah Kim

Minah Kim

Minah Kim

Director of User Experience

Cheil Worldwide Inc

Speaking at

Wednesday 19 June, 15:30 - 16:30

The Power of Perspective in UX, with Cheil’s Minah Kim

Biography

Minah Kim is a renowned UX director and new media consultant based in Seoul. Specialising in user experience design, she has collaborated with Fortune 500 companies like Samsung, Verizon, and Disney at agencies including mcgarrybowen and TBWA\Chiat\Day/Tequila / New York

At Cheil Worldwide in Seoul, Minah leads immersive brand experiences for Samsung Electronics. She directed the "Colla DOOH" project, presented at Cannes Lions, revolutionizing digital out-of-home advertising.

Minah has developed innovative digital solutions for major clients and has been a featured speaker at events like Spikes Asia and ADFest. She also served as a Digital Strategy jury member at Tangram Singapore and a Cannes Lions Creative E-commerce jury member at Cannes Lions.

In 2024, Minah received global awards for the "Try Galaxy Fold Experience," an interactive demo transforming two mobile interfaces into one foldable mobile interface. She excels in crafting compelling digital experiences that captivate users and enhance brand interactions.