Mohammed Sehly is an Emmy-winning advertising executive and the CEO of BigTime Creative Shop, a global independent creative agency recognized for shaping cultural conversations across sports and entertainment.

Under his leadership, BigTime has secured more than 200 international awards from the industry’s most prestigious festivals, including Independent Entertainment Agency of the Year 2025 at Cannes Lions, alongside numerous wins from Eurobest, D&AD, CLIO Awards, The One Show, London International Awards, Loeries, CICLOPE, Kinsale Sharks, New York Festivals, ADC, and Adfest. Many of those awards were historic firsts for the Middle East, and Africa, reinforcing a new era of creative leadership emerging from the region.

Mohammed believes creativity should drive culture, not just campaigns and BigTime’s work has actively participated in shifting the industry norms, blending cinematic storytelling, fandom fluency, and integrated communications to redefine how global brands build momentum and engage modern audiences.