As Pereira O'Dell's first Chief Growth Officer, Mona Munayyer Gonzalez brings a transformative perspective to the traditional agency pitch process. Recognising the inherent connection between talent and new business success, she pioneered an innovative model that unified these traditionally siloed functions. This human-centered approach has not only streamlined pitching but also fostered more authentic client relationships, resulting in deeper partnerships and a remarkable 40% win rate in 2024.

Named an Adweek Agency All Star for successfully balancing growth with culture, Mona champions a more collaborative, sustainable approach to agency pitching.

Her nine-year journey at Pereira O'Dell has been marked by questioning industry conventions and developing more inclusive, effective ways of working. As a second-generation Palestinian American and board member of Fearless Beauty, she brings valuable insights into how agencies can make both the pitch process and the industry itself more equitable and accessible.