Nadia Tuma-Weldon is Head of Luxury Strategy & Insights at McCann Paris and Head of Thought Leadership at McCann Worldgroup. She has been interviewed and featured in publications such as Fast Company, Luxury Daily, PBS, Forbes and Business Insider. She has appeared as a speaker at CES, Social Media Week, Female Quotient and others. In 2020, she was named to Luxury Daily’s "Luxury Women to Watch" in 2021 list.

In 2019, she founded the company’s first Global Luxury Practice, a group of global experts who regularly produce proprietary IP around the forces shaping the future of the space. In 2024, Nadia joined the McCann Paris team to lead strategy & insights for the Luxury Division, further building the reputation of the agency as a leader in the space.

As Head of Thought Leadership, Nadia guides the organisation in producing elevated insights that unearth hidden cultural truths and lead to greater business impact. She has 10+ years of thought leadership experience, leading global research on topics as varied as globalisation, sustainability, affluence, families, privacy and age.

A true globalist, Nadia is an American-born daughter of Lebanese immigrants, lived 15+ in New York City, and 2+ years in Asia and relocated to Paris in 2024. She is a classically trained pianist and cellist, attending a music conservatory for university. Nadia is passionate about all things health and sport and plans to live to 120 years old in good health.