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Najoh Tita-Reid

Najoh Tita-Reid

Najoh Tita-Reid

Chief Brand and Experience Officer at Mars Petcare

Mars

Speaking at

Wednesday 19 June, 16:00 - 16:30

Death of a Salesman – Reimagining Marketing's Value

Biography

Najoh Tita-Reid is Chief Brand and Experience Officer (CBExO) at Mars Petcare responsible for creating a seamless brand and consumer experience across the portfolio of brands and services, including digital. Najoh has worked for some of the world’s largest companies in technology, healthcare, pharmaceutical and CPG, including Bayer, Merck, GlobalHue, P&G and most recently Logitech as Global Chief Marketing Officer responsible for marketing, brand equity, creative, branded and direct-to-consumer e-commerce, and marketing transformation worldwide.

A recognized marketing leader, Najoh has been named on Campaign U.S.’s CMO 50 list, Fortune’s List of Top 50 Entrepreneurial CMOs, Yahoo! Finance’s Hero Women’s Role Models, Women’s Tech Network’s Top 100 Women to Watch and honored with AdWeek’s Brand Genius Award. Najoh also co-founded the Black Executive CMO Alliance.