Nancy Reyes is the President and CEO of BBDO Worldwide. With over 25 years of experience in the advertising industry, Nancy is a transformative leader who has driven both creative excellence and business growth across some of the world’s leading brands. Throughout her career, she has worked with a range of high-profile clients, including Apple, PepsiCo, AT&T, Hilton, and Mars.

Before joining BBDO, Nancy held senior leadership roles at TBWA\Chiat\Day and Goodby Silverstein & Partners. A passionate advocate for diversity, equity and inclusion (DEI), Nancy has devoted much of her career to advancing these principles within the marketing industry. She is a founding member of Times UP and serves on the boards of Prep for Prep, Creative Ladder, and the Ad Club of New York. In recognition of her leadership and impact, Nancy was honoured with the Matrix Award for Women in Communications in 2024.